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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    I know, but businesses do it every day. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that culture video, putting together that marketing ebook or using animation to tell stories in...

  2. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    If you answered "no" to any of these questions, you now know where your campaign is lacking and where to focus on making changes. Whether you're managing a campaign yourself, or you've hired an SEO professional, ask these 7 questions to determine...

  3. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    As with all RLSA campaigns, you can tailor really specific audiences that you know have previously engaged well with your brand. But it can be a difficult area to manage, especially if your business has thousands of SKUs, fast-changing stock, and...

  4. What’s the Deal With Links From M.Biz? Should You Disavow?

    I’d like to preface this article by saying that some of what I am writing is simply personal preference as I do not know with certainty how Google handles these links. I am fairly certain that Google can see these links as just garbage links that...

  5. Social Customer Service Secrets to Avoid Negative Search Results

    We fire up LinkedIn an hour before an interview — does she have anyone I know in her network? Yes we know…content is king. Search results beware and be aware, customer service is part two of the social media revolution.