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  1. How to Identify Non-Ranking URL Page Types Using Google Site Search

    What follows is a workflow idea that begins not just with a site crawl, but with what most clients already know intimately, types of pages on their site. Using the Page Type workflow we've identified a page type, since we're using site search we...

  2. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine optimization companies", you would think that after all of...

  3. What is SEM? Depends on Who You Ask

    I think most businesses probably don't know what SEM stands for. This made perfect sense, as marketing naturally incorporates a wide array of tactics, including advertising. Over the years, however, the term "search engine marketing" has come to...

  4. 4 Keyword Strategies for Squeezing Performance From Broad Match

    We know to remove navigational terms like "facebook", "youtube" or "craigslist" and even adult terms. Give these broad match strategies a run and let us know your results. So much is on the minds of marketers, but often, marketers skip past boring...

  5. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Savvy SEOs know to track rank across search engines, mobile devices, local, and global in 2014: The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of 2014, like, "How do we measure our...