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  1. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    Buying a new domain can be stressful, especially when you don't know if there is any previous bad history with the domain and Google. Bottom line: it's always "buyer beware" when you purchase a domain name and don't know all the details about the...

  2. 4 Keyword Research Techniques in an Age of Vanishing Keyword Data

    Armed with this data, you know, at least, what's working for you currently and it provides a good starting point. The other week, we went a little crazy – it's cool, we came back – over a rumor that Google would start blocking paid keyword data for...

  3. Google Analytics Content Reports: Understanding the Key Benefits

    We all know that content is a key part of a website, but do you regularly analyze performance of content to see what's working and what hasn't hit the spot? This is useful for troubleshooting and getting to know the different types of pages on a...

  4. How to Identify Non-Ranking URL Page Types Using Google Site Search

    What follows is a workflow idea that begins not just with a site crawl, but with what most clients already know intimately, types of pages on their site. Using the Page Type workflow we've identified a page type, since we're using site search we...

  5. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine optimization companies", you would think that after all of...

  6. What is SEM? Depends on Who You Ask

    I think most businesses probably don't know what SEM stands for. This made perfect sense, as marketing naturally incorporates a wide array of tactics, including advertising. Over the years, however, the term "search engine marketing" has come to...