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  1. Can Groupon Break Into the Search Market?

    Users can also request deals on pages, giving Groupon enough customer feedback to know which businesses to prioritize working with. In an effort to move beyond your inbox, discount aggregator Groupon recently unveiled Pages, a directory of more...

  2. "Which Update?" Is the Wrong Question

    With that we can safely assume you know not to panic and that you can think beyond the obvious. I decided to include this, though the question is the same as for the intermediate with a special caveat…being an expert (which I’ll qualify as more...

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But when you click them, you sure know they are… Many users don’t know where that content will take them, and they are inherently trusting that clicking those links will be OK. If users are showing low engagement, and yielding low dwell time, then...

  4. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    Traditional analysis only plans for mid-November, but when you know it's Formula 1, you can plan ahead," he said. Better tools for mapping mobile behavior based on time and location are the keys to predictive marketing, according to Bing ads...

  5. How to Create a Content Marketing Strategy From Your Existing SEO Content

    It’s good to let customers know how well your organization is doing every once in a while, but the bulk of your email marketing should provide customers with information they can actually learn from and use.

  6. Dealing With Onsite Duplicate Content Issues

    Search engines don't know which page to index If you think we missed out on some important tools for the detection of duplicate content, let us know by commenting below. Duplicate content within the same site makes it difficult for a search engine...

  7. Android’s New Feature Paves Way for Apps Replacing Web

    As we know, mobile apps have not replaced websites, and for several good reasons. Back around 2009 there was a lot of speculation about whether smartphone apps would replace the Web. After all, most major companies have both a mobile app and a...

  8. 3 Must-Know Findings About Cross-Channel Attribution

    Attribution continues to be a struggle for the modern marketer. While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots and acting on...

  9. Elite SEM Wins Best Agency at U.S. Search Awards

    The fact that our peers voted us best of the best is very humbling, and it's nice to know we have such a great reputation in the industry," Kirshner says. Elite SEM won big in Las Vegas last night. They weren't playing craps or blackjack — well...