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  1. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    Traditional analysis only plans for mid-November, but when you know it's Formula 1, you can plan ahead," he said. Better tools for mapping mobile behavior based on time and location are the keys to predictive marketing, according to Bing ads...

  2. How to Create a Content Marketing Strategy From Your Existing SEO Content

    It’s good to let customers know how well your organization is doing every once in a while, but the bulk of your email marketing should provide customers with information they can actually learn from and use.

  3. Dealing With Onsite Duplicate Content Issues

    Search engines don't know which page to index If you think we missed out on some important tools for the detection of duplicate content, let us know by commenting below. Duplicate content within the same site makes it difficult for a search engine...

  4. Android’s New Feature Paves Way for Apps Replacing Web

    As we know, mobile apps have not replaced websites, and for several good reasons. Back around 2009 there was a lot of speculation about whether smartphone apps would replace the Web. After all, most major companies have both a mobile app and a...

  5. 3 Must-Know Findings About Cross-Channel Attribution

    Attribution continues to be a struggle for the modern marketer. While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots and acting on...

  6. Elite SEM Wins Best Agency at U.S. Search Awards

    The fact that our peers voted us best of the best is very humbling, and it's nice to know we have such a great reputation in the industry," Kirshner says. Elite SEM won big in Las Vegas last night. They weren't playing craps or blackjack — well...

  7. The Evolution of SERPs and User Behaviors

    Long, descriptive title tags and meta descriptions were advantageous because people wanted to know as much as possible about what they’d find before they committed to clicking. Mediative suggested this was because mobile devices have trained uses...