By Raegan Gonsalves, Grade 1, Chandler, Arizona: "My best day ever is to be around the pretty animals and plants in nature, because I love to know about what is around me. Today's Google Doodle may be the most moving logo Google has ever posted.
Let us know in the comments. Google Checkout will be retired in six months, Google has announced. The service, which has been used by many web merchants as an alternative to PayPal and has been the default payment option for Google Play developers...
The moral here: don't assume (you know what that does) and get with the times. With evolving features and functionality, as well as situational needs to consider, there are many unique differences in user behavior by device that can provide...
For example, if you're building links for a gourmet chocolate website, you should know that: Now you probably know most of the major events in your industry, but you probably don't know them all. SEO and public relations have much potential for...
Well, if you know how often a typical SEO/PPC lead is going back to Google and using a particular search term to reconnect with your service or product, you can then attribute this lead back to a particular marketing activity which focuses on...
Use Keyword I'd love to know if you can do this in the comments! Do you do SEO for a brand involved in a straight fight with another company? It's pretty common for brands to become fixated on one particular competitor; I've seen entire marketing...
It’s very easy to get caught up in the process when, in the end, all anyone wants to know is “did it actually work? When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and...
It's important to know that this framework isn't as linear (or cyclical) as described above. Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the classical strategic thinkers, wrote this saying in his...
Build friendly URLs and a friendly URL structure so search engines know what your page is about. Although terms such as "click here" or "learn more" look like clear call to actions, that doesn't mean the search engines know this is important.
You know, the final frontier. Bing's search engine will let us go boldly where no man has gone before. In conjunction with the arrival of "Star Trek Into Darkness", Bing has added a couple of features that fans should appreciate: a home page Easter...
If you want to know more about this issue, I have written about Twitter API v1.1 and its implication. Many great plugins are available to help your WordPress site when it comes to SEO, usability, and conversion.
Get to know the site. Let them know you're a real human being. SEO has changed. We can't rely on spam and automation to boost traffic and search rankings anymore. A few years ago, link builders never gave that kind of stuff a second thought – it's...
Little did I know, I would grow up to become the person responsible for building my dream for the entire world. "People communicate with each other by conversation, not by typing keywords -- and we've been hard at work to make Google understand and...
Every five years or so, we see the emergence and maturity of something really significant in the ever-changing world of marketing. From search marketing to social media, these are business game changers that open new opportunities and avenues to...
Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced practitioners come up with only dirt after making the mistake of trying to prospect the entire mountain.
But as digital marketers looking for every edge in this quickly changing world, this tool is a must-know for the coming years. If you've got some ideas for how marketers can use it please let us know in the comments.
The keyword planner takes the old keyword tool we all know and love and bumps it up to the next level by combining the keyword tool and traffic estimator. If you know your mobile CPCs are a percentage of spend, use that to guide you and avoid...
Only a handful of people really know if it's close to correct, and since they are either on the board at Google or in Washington, D.C. In "Can Google be Trusted to Do No Evil? I talked about how Google+ provided a hub by which users could be tied...
If you know what you're doing and you actually think about what you're seeing, you're going to be much better off than someone who immediately runs to have any risky links removed. I love generating a list of backlinks and digging through them to...
Furthermore, if it's your website or you worked on the link building, I am pretty sure you know exactly which links were manufactured. It's been a crazy couple of years for SEO. We've seen the rise of unnatural links manual penalties.
