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  1. Forget Big Content – Small Content Is Critical to Search Success

    The search giant's replacement of its "engine," which we have all come to know as Hummingbird, is beginning to change the way it surfaces content, specifically for more detailed searches. We know Google is trying to surface content that precisely...

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    We don't yet know how things will ultimately shake out, but if the independent labels' fears about their content being taken down come true, we have an unsettling precedent for search engines to censor content as a punishment for being uncooperative.

  3. Google Censorship Ruling in Canada Has Worldwide Implications

    Google, today, is like a library catalogue of available knowledge; while different countries may choose not to make certain knowledge available, people should be able to know it exists in the first place – and the best way they can do so is...

  4. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    These roadshow-style conferences with a hyper-local focus are heading to U.S.cities where we know there are very active SEM communities, who are always trying to keep up with the latest and greatest in search.

  5. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Let us know in the comments! Traditionally, the value in search advertising has always been centered on increases in click-through rates and conversions. However, Google and Ipsos MediaCT partnered to study the impact of search ads on brand awareness.