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Knee Jerk Reaction

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  1. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    Avoid the knee-jerk reaction to disavow all of them. On Friday, October 4th, Matt Cutts announced the release of Penguin 2.1. Based on the amount of Penguin work I do, that meant one thing. Matt just threw a serious wrench into my Friday night (and...

  2. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    It's designed to spread FUD around Google and get users to make a knee-jerk reaction and run into Microsoft's arms. However, its recent campaign may just be the worst yet. You've probably seen it. Actually, Microsoft has gone out of its way to make...

  3. Do You Know Where Your Audience Is?

    That kind of thinking and knee-jerk reaction can be a detriment to a business of any size. One key reason companies fail in social media is because they don't know where their audience is. Too many times, overexcited CEOs, CMOs, and business owners...

  4. SEO Quarterly Web Site Review: Villas of Distinction

    This URL could have some authority to it and I wouldn't want to make such big changes as a knee-jerk reaction. Hopefully, these folks will take my advice to heart, and act upon it, unlike the initial participant in this offer (MDC Wallcoverings...