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  1. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    For example, American Airlines offers access to the Admirals Club lounge for free if your Klout score is high enough, and Caesars Palace will give "points" for tweeting and posting to Facebook. The new ClickZ Live conference series kicked off in...

  2. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Klout is a free tool that will allow you to measure influence on Twitter, Facebook, Google+, and several other channels. Klout One of the most challenging tasks in selling digital marketing to the C-Suite is defining the return on investment (ROI).

  3. Google, Social & Content Marketing: Can We Quantify Quality & Qualify Quantity?

    And since more solutions are now using social signals like tweets, shares, likes, Klout score and authorship – and popularity (at least the digital version of it) has become synonymous with influence – in the new world of social media all that...