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  1. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    While Klout was first to market with their influence rankings, marketers are finding that they need more in terms of analysis and data than a simple Klout score. No longer is a consumer finding the next styles or products they want in a catalog...

  2. Undoing SEO Damage Caused by Global Reputation Management Disasters

    Klout We've even seen or read about companies who make major brand mistakes when proper “localization” is ignored. For example, Nissan’s “Moco” which was launched in Latin American markets failed to take off because nobody really wanted to drive a...

  3. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Improved Klout and social influence Social media optimization (SMO) is the process of optimizing content for social interaction, discussion and sharing. SMO can be applied to blogging, microblogging (social status updates), product pages, email...