You ask for a Kleenex but really only want a tissue. Buying ads based on a competitor's name doesn't violate trademark law, a court has ruled, overturning a lawsuit over AdWords and adCenter ads displaying trademarked names.
In related news, Kleenex was having a hard time moving tissue boxes off the shelves this week. Today's Top Story: JustilienGaspard Getting People to Talk About Your Company SEW EXPERTS: PROMOTION No One Feels Sorry for Them Posted by Nathania...
In related news, Kleenex was having a hard time moving tissue boxes off the shelves this week. Microsoft has filed a document with the SEC showing that top executives at the software giant have received pay cuts.
Don't get out your Kleenex, though. It's been an explosive year of growth for Twitter, with celebrities and the media embracing the microblogging social network. Oprah featured Twitter on her show and crowned Ashton Kutcher the King of Twitter...
If applied to the use of trademarked keywords used in Google - though there is another ruling that supported Google's method - could make things hard for non-branded companies who produce products basically known by the trademarked term like...
Could we see in a few years that Google becomes a generic term for searching in the way that the trademark Kleenex is sometimes used in place of tissue, or Xerox for copiers or Rollerblades for inline skates?
For example, "kleenex" leads to the Kleenex tissue web site. Those using the RealNames links on AltaVista are more likely to be taken directly to an appropriate web site, now that the RealNames system has greatly expanded its listings.
For example, "kleenex" leads to the Kleenex tissue web site. THE SEARCH ENGINE REPORT September 2, 1998 - Number 22 By Danny Sullivan Editor, Search Engine Watch http://searchenginewatch.com/ About The Report ===================
For example, "kleenex" leads to the Kleenex tissue web site. THE SEARCH ENGINE UPDATE September 2, 1998 - Number 36 By Danny Sullivan Editor, Search Engine Watch http://searchenginewatch.com/ About The Update ===================
For example, "kleenex" leads to the Kleenex tissue web site. THE SEARCH ENGINE REPORT September 2, 1998 - Number 22 By Danny Sullivan Editor, Search Engine Watch http://searchenginewatch.com/ About The Report ===================
