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  1. Adobe Adds Cloud-Based Mobile Services

    The new cloud-based mobile services provides a Mobile Services Software Development Kit (SDK) to help app developers integrate analytics collection into their apps. Hot on the heels of releasing six major features to Adobe Analytics, Adobe has...

  2. 2 Specific Strategies to Build Trust With Extra Cautious Prospects

    Following each nugget – video or short article – was the opt-in form for a free "survival kit. The figure was so low that Google AdWords was an ROI-negative advertising medium. One of my colleague has been tasked with improving this client's...

  3. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    For those in Australia who want to turn their house into "virtual artwork" on Street View, Google has unveiled Google SCHMICK – the Simple Complete House Makeover Internet Conversion Kit. You know, immature and cheesy, with a quick, bright finish.

  4. Wearable Social Media: Jacket Rewards Facebook Likes With ‘Hugs’

    Developed at Massachusetts Institute of Technology, the "Like-A-Hug" jacket is shown off at the website of a designer named Melissa Kit Chow, touted as "wearable social media. Just when you thought Facebook couldn't get any more creepy and...

  5. Relevant, Actionable & Timely PPC Feedback: Better Decisions, Better Results

    If the greenhouse kit searchers are from North Carolina and Georgia in December, on the other hand, your ads might talk about the ability to grow tropical fruits like avocados and bananas in their backyard all year round.