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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content was not only king during Apollo, it was also one of the earliest successful brand journalism campaigns in history, Scott said. The core contingent of NASA Public Affairs people—just about all of us—were ex-newsmen," King told Scott in a...

  2. How to Write Headlines Google Will Love & You and I Will Click, Read, and Share

    Story is King" will be the mantra of 2015. Even if the dollar value isn't accurate, we still know that headlines are super-important to our content. Are we all supposed to write emotional clickbait now to have any chance of our content being read...

  3. 11 Must-Measure KPIs for Content Marketing Success

    The search community has always been infatuated with content in one format or another, and the saying "Content is King" isn't exactly new. However, the reality with content marketing that most people are starting to awaken to, is that content has...

  4. Google Doodle Marks 50th Anniversary of King's 'I Have a Dream' Speech

    Today's Google Doodle celebrates Martin Luther King Jr.s "I Have a Dream" speech, which he gave on August 28, 1963 during the March on Washington for Jobs and Freedoms at the Lincoln Memorial. The speech had originally been planned as an homage to...