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  1. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high rank correlation with...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Yes we know…content is king. And change it to: Content is king only when your customer says it is. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready.

  3. 4 UX Tips That Will Improve Your Content Strategy

    Customer Experience is King and Clutter Kills Conversions User experience (UX) focused marketing doesn't just extend to an optimized experience on your website. It's time that our content strategies focus on the user as much as our homepage design...

  4. 26 Free Must-Have Tools for PPC Success

    When it comes to free tools, Google is king. Nearly every craft uses tools to get the job done. Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines and tests. Writers have a computer (or a typewriter, or pen...

  5. Content Marketing Put a Man on the Moon, What Can it Do For You?

    The core contingent of NASA Public Affairs people—just about all of us—were ex-newsmen," King told Scott in a lengthy interview. Among those Bonney enlisted during the early days of the agency were Paul Haney and Jack King, who would soon play key...