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  1. 4 UX Tips That Will Improve Your Content Strategy

    Customer Experience is King and Clutter Kills Conversions User experience (UX) focused marketing doesn't just extend to an optimized experience on your website. It's time that our content strategies focus on the user as much as our homepage design...

  2. 26 Free Must-Have Tools for PPC Success

    When it comes to free tools, Google is king. Nearly every craft uses tools to get the job done. Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines and tests. Writers have a computer (or a typewriter, or pen...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    The core contingent of NASA Public Affairs people—just about all of us—were ex-newsmen," King told Scott in a lengthy interview. Among those Bonney enlisted during the early days of the agency were Paul Haney and Jack King, who would soon play key...

  4. Future of Search & Content Marketing: Expand Your Mindset

    And MacGurn said that while content has always been king, today, he argued, context is king. This, according to concepts emerging from Covario’s INFLECTIONPoint 2014 event on Wednesday. The major search engines are gaining less traction today than...

  5. A New Direction for SEO in 2014: The Secure Search Manifesto

    The Reality: Content, Page and Analytics Integration now are King and Key Strategy SEO marketing finally matured in 2013. With more than 500 algorithm changes a year, keeping pace with innovation was a source of confusion and frustration for some...

  6. 11 Must-Measure KPIs for Content Marketing Success

    The search community has always been infatuated with content in one format or another, and the saying "Content is King" isn't exactly new. However, the reality with content marketing that most people are starting to awaken to, is that content has...