SEO News

Kids Click

  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Overly generic terms: If you’re a wedding photographer, don’t bid on "photographer" unless you want to branch into photographing kids, pets, pregnant women, mansions, and sporting events. The business that wins AdWords is the one that can afford to...

  2. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    One of our large target groups is parents of young children, so we created a Parenting & Kids Circle. Now when we run across a popular post related to that general category, we follow all of the active people on that post directly into our...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There isn’t a great amount of content written specifically about our product, but we wanted to get in front of moms reading articles related to raising kids (pre-school aged, specifically). But I bet their kids do.

  4. Gamification in Marketing: Lessons from the Khan Academy Website

    Instead of fading or zoning out, as I did so many times in long math classes, my kids get more engaged and determined as their streak increases and they have more to lose. My kids aren’t particularly math-phobic, but the subject has definitely not...

  5. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Your customers are completely reading your brand's email very differently than they ever have ‐ what was once, "I check my AOL account after my kids are in bed" or "I check my personal emails at work only once a day" is long gone.

  6. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    I was actually in the “K”s looking for the Koo Koo Bear Kids catalog to search for holiday gifts for my niece and nephew when the King Arthur Flour catalog cover caught my eye. Consider adding an image to your catalog (a screenshot of the video...

  7. Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi

    Beyond cool toys you can take back to your kids or branded gadgets for your office, SES Chicago sponsors offer a number of useful, actionable digital resources for marketers. Develop a bid boost schedule to take advantage of seasonal increases in...