KFC Malaysia is proof that when you're doing global SEO, reacting quickly to social media disasters is paramount to a successful international SEO job. On of my favorite examples of online brand reputation management came from KFC Malaysia.
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Johnny Walker is everywhere (thank heavens) while Starbucks, KFC and all kinds of packaged goods are thriving. Global players like Google, Yahoo, Baidu and Microsoft are competing to be the single resource for accessing information.
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KFC said there's a hidden code in its commercial airing during the Olympics, NASCAR and select shows. Discovery of the code redeems a $1.00 KFC gift check to try a Snacker sandwich. The Easter egg plant in its commercial gains KFC Kudos.
The former Chris Garnett decided to "make a statement" against KFC every time he meets someone new or signs his name. A PETA staffer has legally changed his name to KentuckyFriedCruelty.com (yes, of course there's a corresponding Web site).
