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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    It's easy to link to different pages in the site with the same keyword or use different keywords to link to the same page, which can be confusing and counterproductive. Review of targeted keywords Review your targeted keywords - are you still going...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If you only have a product live for a short period, this is a much more efficient way of advertising on these areas, rather than building out lists of product specific keywords. On top of regular search, we have the use of two campaign types based...

  3. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Tip #2: Pay Attention to Keywords in Titles and Descriptions Rankings for proper use of keywords in onpage copy have increased from 2013 to 2014. The chart below shows the correlation between keywords in titles, tags, and descriptions and rankings.

  4. How FREE Website Call Conversion Tracking From Google Will Benefit You

    As you can see above, Wine Racks America’s top three keywords with more than a 97 KEI are "wine rack store," "wine rack design," and "wine cellar ideas. After we locate the top keywords with the highest KEI, I usually evaluate the search volume...

  5. 3 Ways to Dig Deeper for Bigger Paid Search Success

    There is no question that is the minority of the keywords in the account, but accounted for about 5 percent of spend. However, what I think so many people miss is digging into the search phrase report that shows what other queries are being matched...

  6. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Aside from keywords, ad copy, and having a great landing page – how can you be more relevant? Max CPC greater than or less than top of page In the afternoon, I attended a search session called "Mastering the PPC Challenge: Enhanced Campaigns...

  7. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    For their 2013 report, AdGooroo collected data on 810 luxury beauty and cosmetic keywords. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel...

  8. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. While you could jump on your blog and create the next Top 10 Yoga Poses to...