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  1. Search Engine Marketing Checklist for Hotel Marketers

    Ensure all keywords (and/or all the variations) of the top 100 or even the top 1,000 destinations are covered, and pointing to the correct destination hotel search result page as landing pages. Keywords (and/or all the variations) of the top 500 or...

  2. The Evolution of SERPs and User Behaviors

    Optimize meta for more than just keywords. In 2005, if you weren’t in the top three listings, you probably weren’t getting clicks. Users first gravitated to the top left corner of SERPs and scanned horizontally to read more about what was in that...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    And make sure you keep an eye on the keywords leading to the various landing pages. Analyze Top Landing Pages From Google Organic (via Google Analytics and Google Webmaster Tools) When you’re hit by Panda, it’s important to analyze the top landing...

  4. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Data from competitive intelligence service Adthena shows customers start searching for Christmas-related keywords such as "Christmas jumper" in late October/November, which means retailers, must be prepared before this time to take advantage.

  5. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    It's easy to link to different pages in the site with the same keyword or use different keywords to link to the same page, which can be confusing and counterproductive. Review of targeted keywords Review your targeted keywords - are you still going...

  6. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If you only have a product live for a short period, this is a much more efficient way of advertising on these areas, rather than building out lists of product specific keywords. On top of regular search, we have the use of two campaign types based...