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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Those that haven't used PPC Christmas campaigns before should use competitive intelligence tools to find the best keywords to target. Use Popular Keywords Retailers should review keywords to target the ones that were successful in previous years.

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    It's easy to link to different pages in the site with the same keyword or use different keywords to link to the same page, which can be confusing and counterproductive. Review of targeted keywords Review your targeted keywords - are you still going...

  3. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If you only have a product live for a short period, this is a much more efficient way of advertising on these areas, rather than building out lists of product specific keywords. As with all RLSA campaigns, you can tailor really specific audiences...

  4. How FREE Website Call Conversion Tracking From Google Will Benefit You

    I have always told my clients that if you get more than 20 percent of your sales or leads from phone calls, then you need to invest in call analytics to help identify which campaigns and keywords are working and which ones are wasting money.

  5. 3 Ways to Dig Deeper for Bigger Paid Search Success

    There is no question that is the minority of the keywords in the account, but accounted for about 5 percent of spend. However, what I think so many people miss is digging into the search phrase report that shows what other queries are being matched...

  6. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Aside from keywords, ad copy, and having a great landing page – how can you be more relevant? Create a bidding strategy specific to mobile that makes sense for your business model In the afternoon, I attended a search session called "Mastering the...