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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    URL SEO visibility, which provides an overall picture of the optimization of a page based on search rankings for millions of keywords. URL keyword trends, which provides a trend over time for whether a page is losing or gaining rankings for its...

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    It would have been easier to try and increase bids or dump a ton of new keywords into the account in order to generate more traffic – but that would not have solved the issue. One record of a specific lead was an PPC lead and the duplicate record...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Once you've clearly defined your target market, important keywords and specific PPC and/or SEO competitors, the spying can begin! You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO...

  4. So... You Think SEO Has Changed?

    Only the data sources have slightly changed and people are more aware of the importance of long-tail keywords. Understanding which keywords are targeted, which keywords drive conversions, and which language improves conversion for both programs and...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    Search Keywords The truth is customers are only interested in what their specific needs are and don't care to see other information. From an organic search standpoint, displaying relevant content related to page content provides more products to a...