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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Category keywords enable you to connect with as many consumers as possible as they are in the purchasing process. The consumers were prompted to search for a specific category keyword (for example, "hiking boots" or "small cars") on their desktop...

  2. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    No matter what you do – raise bids or lower bids, add keywords or add negatives – you're always balancing the forces of efficiency and volume. It's so easy to think about average position, keywords, match types, bids, etc.that too often brands...

  3. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    So you had essentially one page ranking for thousands of keywords, when there were clearly other pages on the web with more targeted content (that could better match the query). Keyword Hoarding – Should Your Website Be Ranking For That Many Keywords?

  4. A Recipe for a Tasty Semantic Search & SEO Salad

    As semantic search capability continues to develop, it will become increasingly important to stop focusing on precise keywords and hoping that the search engines will recognize relevant synonyms. Stop trying to just salt your content and meta data...

  5. China Blocks Google Ahead of Tiananmen Square 25th Anniversary

    In 2013 there were issues with users searching "dangerous keywords," which led to them being kicked off the Internet. All other country specific versions of Google There isn't specific evidence that points to either a permanent block or if it's...

  6. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Search marketers should consider not only the keywords they target, but also the sequence in which those keywords may be entered as users refine their initial searches. By ensuring high coverage and relevant ads across the entire chain of search...

  7. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    But you can also do a site: search in Bing and plug in typical spam keywords and see what shows up. But checking the archive, doing some searches in both Google and Bing, and asking the seller for specific analytics or Google Webmaster Tools data...