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  1. Delving Into the Auction Insights Report

    Quite often we will see fluctuations in our cost-per-click (CPC) on specific keywords despite our strategy remaining constant. The first great update to this report in June 2013 was when we were allowed to look at auction insights for a whole...

  2. 4 Pitfalls to Avoid Heading Into the Holidays

    What keywords or campaigns need to be paused to stop spending on these items? I find mapping the campaign structure to category or labeling specific offers is key to making this process much more responsive as things change.

  3. Search Engine Marketing Checklist for Hotel Marketers

    In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other local specific search engine accounts, ensure all brand keywords and brand variation keywords are covered, and are all pointing to your hotel booking...

  4. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Rather, indiscriminate use of vague, high-traffic keywords and overly permissive campaign settings waste money by sending you lots of visitors who are not your prospects. Broad Match keywords: Instead, choose exact and modified broad match to keep...

  5. SEO Is No One-Trick Pony

    With PPC, you can obviously buy your way into position to gain traffic for specific keywords, and test them, so that you can determine if these keywords are worthy of being a part of the SEO effort. Finding the keywords/themes of this content is...

  6. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Evaluate how your competitors are graded for keywords you target and identify areas where you should tweak your strategy based on the opportunities how your website matches up. Evaluate how your competitors are graded for keywords that you would...

  7. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Those that haven't used PPC Christmas campaigns before should use competitive intelligence tools to find the best keywords to target. Use Popular Keywords Retailers should review keywords to target the ones that were successful in previous years.

  8. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    It's easy to link to different pages in the site with the same keyword or use different keywords to link to the same page, which can be confusing and counterproductive. Review of targeted keywords Review your targeted keywords - are you still going...

  9. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If you only have a product live for a short period, this is a much more efficient way of advertising on these areas, rather than building out lists of product specific keywords. As with all RLSA campaigns, you can tailor really specific audiences...