If you Google Kris Carr, the two personal branding phrases that jump out are "wellness activist" and "cancer thriver". Kris has sprinkled these phrases in all of her online properties – from websites to social profiles.
SEO is the on-going process of discovering and uncovering highly converting unbranded keyword phrases that are driving organic search traffic and conversion – then taking action across the web presence to improve upon impact and create new impact.
Being consistent with keyword phrases within these platforms will not only help your branding efforts, but also train users to use specific phrases you're optimizing for. Keyword strategy is not only important to implement on-site, but should...
When you’re using keyword phrases to fuel your ecommerce content strategy, make sure you work to understand how you can provide the best information for that keyword set as possible. Keywords for Your Content Strategy
Price emphasizes ranking on the long tail, not just head phrases. Before traveling down the path of strategy and implementation, you must first sell the C-Suite on making the investment in SEO. CEOs actually care about keywords, perhaps even...
Beyond the loss of non-linked text that is common in responsive design, keyword density for specific phrases in non-linked text and links is often lost. The cool thing to note about this tool is that it does a count of one-word, two-word, and three...
The opportunity to perform better for those phrases is real with a little effort and the right strategy. So most of the time we gravitate toward the high numbers, the big guns, the big phrases with the big volume attached.
For example, if you are looking for people talking about sandals and styles then look for evangelists talking about it on the brand page, identify market keyword and discover conversational phrases. In the SES London Day 3 keynote, Weintraub talked...
This includes which keywords generate sales, which landing page techniques create conversions, and identifying which trends are important by testing new phrases and products. Additionally, link building, which has historically been focused on...
Other related phrases (according to Google's keyword suggestion tool) are "city", "upstate", "listings" and "luxury". Each page on your site likely has a specific phrase or perhaps set of similar phrases that you are hoping to attain rankings for.
But Wordtracker never had a simple solution for understanding the compeitiveness of the keyword phrases you were already attracting - which, in a nutshell, is exactly what HitTail does. Essentially HitTail automates the process of panhandling for...
Users are entering “queries” – phrases that match specific search intent – and Google attempts to match that intent based on search data, click data, and heuristics, and then serves richer (and hopefully more relevant) intent-based results:
Penguin winners have a 46 percent mix of trophy keyword phrases in their backlink profile as compared to 30 percent for the losers. Partial-match keyword links: It’s important not to over-optimize with exact match keywords, otherwise you could trip...
You will want to come up with initially your top 10-20 personal keywords phrases. These are the keyword phrases that brand you. It's important, then, in the exercise of making your LinkedIn profile more engaging, to develop a written target market...
Company Name: If your company name is not part of the important (keyword) phrases, put it at the end of the title tag; if it is part of your important words, put it as the first words in the title tag.
As with the AdWords tool, it gives you estimated traffic levels for various phrases, as well as giving you a lot of new ideas, especially for more niche terms. Keywords you're already using from an existing SEO or AdWords campaign may be useful...
You still need to target terms and phrases that live on deeper pages in the SERPs, or else you’ll never have anything that moves up into the sweet spot range (unless it happens fortuitously). Rather, I’m suggesting you can prioritize the bulk of...
A web presence should be represented for its branded keyword phrases within these sites as well. As the ways we sell and deliver SEO services continue to evolve, the hierarchy of web presence optimization is a model that may help structure sales...
If your link strategy is to hope that your content generates links on its own (and I hope you're doing more than that), then make sure you do your keyword and market research to find out what searches are being used so that you can work those...
Remove terms that are “no-hopers” (e.g.competitor brand terms or unrelated phrases). Keyword list is only limited by the number of keywords your rank monitoring tool can handle. You need to drag up as many pages to a decent level of SEO best...
