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Keywords Keyword Phrases Strategy

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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    Being consistent with keyword phrases within these platforms will not only help your branding efforts, but also train users to use specific phrases you're optimizing for. Keyword strategy is not only important to implement on-site, but should...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Besides researching keywords that you would enter on a search engine to find information, evaluate phrases that you would use to ask a friend for such information. AC: Content strategy (including the creation of great content and the promotion of...

  3. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    You don't want to see a lot of “here” or promotional phrases. Using both together allows you greater insight into the factors contributing to the success—or lack thereof—of your SEO strategy. These are all quick things you can see right from the...

  4. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Not only do I want to uncover relevant terms with commercial intent, but I'm also mindful of terms and phrases that are great candidates for linkable assets. In fact, it's encouraged so you can get maximum value out of your keyword analysis and...

  5. Responsive Site Redesign: 4 SEO Considerations

    Beyond the loss of non-linked text that is common in responsive design, keyword density for specific phrases in non-linked text and links is often lost. The cool thing to note about this tool is that it does a count of one-word, two-word, and three...