Price emphasizes ranking on the long tail, not just head phrases. To increase understanding, Besmertnik suggests referencing specific KPIs and milestones, such as how many keywords appear on page one of SERPs, rank, URLs appearing in search...
Short-tail and longer-tail phrases, including relevant variations and modifiers that are relevant to the page. The cool thing to note about this tool is that it does a count of one-word, two-word, and three-word keyword phrases on a given page.
When you only focus on the short-tail phrases, you’re ignoring a big area of opportunity. If nothing before has made you inclined to consider long-tail, lower-volume phrases, here’s one more thing to consider.
This can be particularly useful if you’re targeting a long-tail query. This includes which keywords generate sales, which landing page techniques create conversions, and identifying which trends are important by testing new phrases and products.
All HitTail does is track all your incoming keywords to your site, stack them against each other in a bar graph and then identify which are the best long tail opportunities for you personally. Despite its almost ludicrous simplicity, HitTail has...
It doesn’t look at anything other than potential audience, it certainly doesn’t favor the long tail or secondary keywords where we all know massive gains can be made, and fundamentally it sets you up for a big fall further down the road when your...
Make sure you’re bidding on long-tail phrases. Urban Dictionary is another great resource for alternative meanings of words and phrases. Find Out All the Other Meanings of Your Keywords Don’t Bid on One-Word Keywords
It’s important to note that Google Trends works best for high-volume keywords; long-tail terms don’t have enough aggregate data to show trends. Now you have the top keyword phrases related to your search term (“Olympics,” in this case), as well as...
This allows for targeting of a number of relevant long tail keyword phrases with the page title. This is where you can use the additional keywords from the keyword universe that were not designated as priority words to enhance your optimization...
I prefer to run my analysis using phrase match because theoretically it takes into account traffic from long tail variations of my seed keywords that I might be overlooking. This profitability forecasting process assumes you've already done your...
When your SEO objectives are focused on unique, long-tail keyword phrases that are driving conversions and you are committed for the long run to producing fresh, relevant optimized content, it will take a significant investment by your competitors...
The approach we used is to select long-term keywords but focus on complementary, long-tail phrases early on. We found in our research the following two phrases (the search volume is as reported by Google's AdWords Tool):
More importantly, this is ideal for long tail keyword research, since the data is based completely off of organic information and not paid data. This could turn into a very useful niche and long tail tool though.
Let’s look at one strategy you can use to both Panda-proof and better optimize your site to grab more of the long tail traffic in your space. On a side note, by this point it’s a good idea to break out your keyword list into one primary and a bunch...
Even with the advent of instant search, auto-fill, spell correction, and other mechanisms that had an effect on reducing the number of long tail searches, the majority of keyword traffic for most of my clients (for both brand and non-brand related...
Additionally, you can find opportunity in the long-tail with specific high bids dedicated to longer tail keywords with less search volume. Phrase Match: Triggers ads that include the exact phrase "red kite" and any words or phrases that surround it...
Unlike national campaigns where keyword selection is a complex job, local markets don’t require hundreds or thousands of medium- to long-tail keywords. Instead, if you geographically limit the campaign to a city or metro area, you can successfully...
To really achieve true optimization, your content needs to be great – that’s why the likes of ProBlogger, SEOmoz, etc.will rank for so many long-tail searches. In terms of optimizing each page or post within the main body text, there are again...
You can then measure keyword performance and by using the AdWords search query report you can find converting long-tail keyword variations to add to your campaign – and likewise, non-converting keywords to add as negative matches.
Play around with this tool and see what effective long-tail phrases you can find. Spyfu lets you search by domain and see what a website is advertising on through Google AdWords, as well as which phrases it ranks for organically.
