SEO News

Keywords Keyword Phrases Effectiveness Index

  1. The Small Business Guide to Choosing Keyword Phrases

    The keyword effectiveness index is a measure of how popular your keywords are, and how much competition there is for that keyword. My article on SEO and PPC had a surprising amount of feedback focused on my use of the term KEI (keyword...

  2. Tracking and Measuring Search Engine Marketing Success

    To illustrate the various techniques discussed by panelists, we decided to measure the effectiveness of a search engine marketing campaign performed for a real client. When promoting a web site for different keywords, the strategy often changes...