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  1. 3 Ways to Form More Integrated Social and SEO Teams

    Let your social team know the phrases that convert the right type of visitors for your business and be sure they understand the benefit of domain-level brand metrics. Your social team may be able to naturally work some of these terms into their own...

  2. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    This can help you determine if your competitors are going after these terms already and how valuable or difficult it would be to successfully form a strategy around those phrases. Evaluate how your competitors are graded for keywords you target and...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    They use different keyword phrases or search strings to link back to the same site. When a user clicks on any of these sites, she is taken to the same linked site in spite of using different search keywords, thus spoiling her user experience on...

  4. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    The key takeaway for search marketers is that single phrases are rarely typed into a search engine in isolation; it's far more common for searchers to enter multiple phrases in rapid succession, building on each preceding one, until they find what...

  5. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    New content won't be tracked quickly nor new keyword phrases or keywords that aren't yet ranking. And gShift will continue to report on the distinction between the two because Google is still providing the data on the differentiation between those...

  6. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    Coupling the use of synonyms and similar words/phrases with certain modifiers can make it a simple mathematical problem. As more people began to do voice searches via their smartphones and Chrome browser, they even tended to make more complex...

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Besides researching keywords that you would enter on a search engine to find information, evaluate phrases that you would use to ask a friend for such information. BT: As they say in Hollywood, the show must goes on, so we SEOs need to look at life...