SEO News

Keywords

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  1. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    When reviewing the data for non-branded keywords, a much more consistent decline in results is even clearer. Search engine optimization - and where a website appears in search results - can have a significant impact on click-through rate (CTR...

  2. Disney Dominates Halloween Keyword Ad Spend

    Disney characters still reign supreme when it comes to Halloween costumes for children and adults, according to a study by AdGooroo, which analyzed data for 1,128 costume keywords that included text ads and product listing ads in August and...

  3. Search Engine Marketing Checklist for Hotel Marketers

    Ensure all keywords (and/or all the variations) of the top 100 or even the top 1,000 destinations are covered, and pointing to the correct destination hotel search result page as landing pages. Keywords (and/or all the variations) of the top 500 or...

  4. The Evolution of SERPs and User Behaviors

    Optimize meta for more than just keywords. Our job is at the mercy of search engines and as they improve, we have to improve with them. And they improve a lot. Since 2011, Google has updated its algorithm 83 times, and that’s only factoring in the...

  5. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Rather, indiscriminate use of vague, high-traffic keywords and overly permissive campaign settings waste money by sending you lots of visitors who are not your prospects. Broad Match keywords: Instead, choose exact and modified broad match to keep...

  6. SEO Is No One-Trick Pony

    Finding the keywords/themes of this content is the art/science of SEO (you want to target keywords that have search volume, are relevant, AND that you stand a fair chance of ranking for; see Competitive Analysis, later).