Searchmetrics analyzed search results in March 2013 over several hundred thousand keywords and discovered the two most prominent news listings were both AOL owned properties Patch.com and Huffington Post.
Describe what you do or include the keywords people search for. Not getting the search traffic you were hoping for? In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals five of the biggest basic SEO mistakes webmasters...
Bing Ads and You: Keyword Distribution Graph Coming Soon – Bing Ads BlogNow in testing, this will give you a big picture view of the performance of thousands of keywords and identify opportunities. Search has moved beyond just finding keywords, but...
Map these need states to keywords, personas, and pages as you develop content. The pages that make the cut need to be mapped with keywords, personas, and need states. You need to incorporate keywords in the site copy and meta tags.
You need to create a campaign that contains ad groups but no ads or keywords. Consider this like your set of keywords. No keywords means a lack of control. You wouldn't consider running a search campaign based on keywords that way, so don't do it...
MJ: When drafting an editorial calendar for a corporate blog, do you focus more on viral-ability or keywords? For some time now, social has been all the rage. Yet, many people are still trying to figure out exactly how social plays into their...
Twitter has tweaked the way it deals with advertising, enabling promoted tweets to be placed in users' timelines based on recently used keywords. Twitter advertisers will be able to specify the keywords they wish to initiate a promoted tweet, as...
Just as Google and major search engines frown on keyword stuffing on websites, stuffing the keyword field with unrelated keywords can get an app rejected from app stores, so play fair – stick with descriptive keywords that are relevant to the...
Just in general, for the same keywords on AdWords, on Google product listing ads, you can usually bid about half as much and Google's doing a really good job of only showing those products for very qualified searches.
In those days, you could submit a few keywords to certain websites, pay some cash, and head out for the afternoon. It wasn't uncommon for SEO professionals to sit down for the day, buy a “link building package” from any number of websites, insert...
You deal with one person, give them the keywords you want to rank for, and you can get 500 links tomorrow. Links are important for rankings. We all know that. However, in the rush to get those rankings (that lead to converting traffic of course...
They have been bidding on some expected keywords, including honing in on particular universities such as North Carolina, Ohio State University, Kansas and naturally, Louisville. The total number of keywords for "ncaa.com" increased over the course...
My previous article extolling the death of keywords talked about developing intent-based topics and building content that connects with those topics – intent to content. When we talk landing pages, most online marketers think pay-per-click, where...
The thing about Hurts Enough Yet (for kicks, let's make up an acronym: HEY) keywords is that the searcher has actually been hurting for quite a while. An old joke that I first heard from my friend and colleague Ann Convery:
A week later you get an angry call from one of your new clients telling you that his ranking on one of the keywords dropped from position 15 to "off-the-grid. He recommended changing the URLs to include the target keywords, and the client...
In the days before Panda, you could take a really bad website, stuff it with keywords, point the right links to it and rank number one for "name any keyword. After you have meticulously completed a link audit and followed all of the steps necessary...
Keywords: Keywords: The social networks all use metadata to pull in a preview of your content. Often, we see content creation as a piecemeal endeavor – write a blog post, make an infographic, develop a white paper.
For the sake of discussion, let's presume that the organic search team initiates building a content marketing piece that will help improve the overall search engine visibility around a set theme of keywords and phrases.
It features a new integrated workflow, so users can find new keywords and get traffic estimates at the same time. Several pay-per-click marketing leaders gathered in Austin, Texas, for HeroConf this week and shared their top tips and tricks on PPC...
I quickly noticed exact match anchor text for competitive keywords related to his business (at the top of the anchor text list). I've completed a lot of Penguin work since April 24, 2012 (more than I ever wanted to if I'm being honest).
