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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    This data represents the average across billions of keywords studied. Even if you've decided to "go mobile," you may be losing an average of 68 percent of smartphone traffic. Why? This is a result of incorrectly implemented mobile solutions...

  2. Videos Dominate Universal Search Results 65% of the Time [Study]

    In its latest research, Searchmetrics studied the universal search results for millions of keywords over the course of one year (2013) to gauge what has recently changed, and how. Our general observation is that over the course of 2013, the...

  3. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Category keywords enable you to connect with as many consumers as possible as they are in the purchasing process. Traditionally, the value in search advertising has always been centered on increases in click-through rates and conversions.

  4. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    No matter what you do – raise bids or lower bids, add keywords or add negatives – you're always balancing the forces of efficiency and volume. It's so easy to think about average position, keywords, match types, bids, etc.that too often brands...

  5. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    So you had essentially one page ranking for thousands of keywords, when there were clearly other pages on the web with more targeted content (that could better match the query). Keyword Hoarding – Should Your Website Be Ranking For That Many Keywords?

  6. A Recipe for a Tasty Semantic Search & SEO Salad

    As semantic search capability continues to develop, it will become increasingly important to stop focusing on precise keywords and hoping that the search engines will recognize relevant synonyms. Stop trying to just salt your content and meta data...