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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    For their 2013 report, AdGooroo collected data on 810 luxury beauty and cosmetic keywords. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel...

  2. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. With several successful social networks, accompanied by the continuously...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    Consider grouping your keywords into buckets like, "high-intent," "medium-intent," and "information-seeking. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more likely to do so than those who haven't...

  4. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Edit multiple bids, keywords, ad groups, and ads. Bulk uploads are an opportunity for merchants to save time when creating new campaigns types, text ads or when adding extensions or keywords. Google has announced two new tools for Google merchants...

  5. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Define and Segment Your Golden Corral Keywords The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords. This makes total sense and these are their 20 percent golden corral products (golden corral...