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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Data from competitive intelligence service Adthena shows customers start searching for Christmas-related keywords such as "Christmas jumper" in late October/November, which means retailers, must be prepared before this time to take advantage.

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    It's easy to link to different pages in the site with the same keyword or use different keywords to link to the same page, which can be confusing and counterproductive. Review of targeted keywords Review your targeted keywords - are you still going...

  3. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If you only have a product live for a short period, this is a much more efficient way of advertising on these areas, rather than building out lists of product specific keywords. But it can be a difficult area to manage, especially if your business...

  4. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    In AdWords, you can use Google Analytics to segment your brand keywords by channel. I have partners that bid on my brand keywords. My competitors are bidding on my brand keywords. Look to see if there are certain brand keywords that are performing...

  5. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Tip #2: Pay Attention to Keywords in Titles and Descriptions Rankings for proper use of keywords in onpage copy have increased from 2013 to 2014. The chart below shows the correlation between keywords in titles, tags, and descriptions and rankings.

  6. Bing Ads Launches Close Variants for Broad Match Modifiers

    However, to date, Bing says advertisers may have been missing out on keywords with the very intent they are looking for because they are misspelled, abbreviated, or written using different grammar. Bing Ads says it is launching close variants for...

  7. Last-Minute SEO - Here Come the Holidays!

    Long Tail generally refers to those with four or more keywords in the search term. Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long...