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  1. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    One thing that we know for sure when it comes to mobile SEO best practices: Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Action: If onsite usability and page speed don't...

  2. Nuances of Spanish Language Search Marketing

    Knowing each market thoroughly is important for best practices when marketing to these countries. Becoming aware of the dialects and intonations that each targeted country uses will help tremendously within your keyword research efforts.

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    But this survey presents data useful to any industry; everyone wants to know the tactics, practices, and attitudes of their cohorts, competitors, and peers. That's precisely what Dinesh Agarwal did when, on Reddit, he asked if there were any small...

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Unfortunately, it's hard to reach and educate website owners who aren't involved in the SEO community – as we clearly saw with the number of site owners receiving warnings for unnatural linking penalties due to practices they had no idea went...

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Integration of SEO best practices, including keyword research, SEO tagging, and cross-linking, within key online event marketing collateral. On the heels of Aberdeen's 2012 report, Trip Kucera, Senior Research Analyst at the Aberdeen Group...

  6. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    Having keyword and user-targeted copy here is still an SEO must. Let's take a look at the major metadata elements, their benefits, how to implement them, and some tools to make it easier. Several free tools also will create Schema.org code for your...