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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Search marketers are used to combing competitor activity and performing keyword research to ensure coverage on key topics and opportunities to expand or adjust strategies. Free tools like Google Alerts, Hootsuite, Social Mention, and Topsy are...

  2. Search Engine Marketing Checklist for Hotel Marketers

    See the example below: You should also review the budget being spent on each type of keyword by reviewing the number of bookings and revenues generated from each type of keyword, and the performance of ads for each keyword.

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    These tools can help you win more business by including competitive, keyword, and specific ad performance data in your proposal. We partnered and started offering search marketing services while developing software to track keyword conversions.

  4. SEO Is No One-Trick Pony

    And, in a perfect world, there is a PPC budget that can be established/maintained for keyword research purposes. You can also use any number of link research tools (OpenSiteExplorer, MajesticSEO, ahrefs/) just to name a few.

  5. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered improvements to our marketing efforts. Whether you’re re-evaluating your current keyword strategy or implementing a new one, this tool can...

  6. How FREE Website Call Conversion Tracking From Google Will Benefit You

    There are several tools that allow you to see which keywords are working for your competition, but www.ispionage.com has an algorithm that calculates Keyword Effectiveness Index (KEI). Google can now dynamically change the phone number based on the...

  7. Forget Big Content – Small Content Is Critical to Search Success

    List these out and order them by relevance or even throw them into a keyword volume tool like Google's own Planner and create a priority list based on traffic opportunity. By typing in a number of key phrases into the tools, you can quickly extract...