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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered improvements to our marketing efforts. Here are several tools you can use to collect data and the types of conclusions you can draw from...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    For example, by entering the keyword search "Christmas gift" into the intelligence tool, data showing the busiest time for Christmas gifts searches is surprisingly between June and July, with the rise beginning as early as April in some cases.

  3. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Use this to check on messages, issues such as crawl errors or URL errors, index status, traffic trends, and some keyword insights.minutes It's easy to link to different pages in the site with the same keyword or use different keywords to link to...

  4. How FREE Website Call Conversion Tracking From Google Will Benefit You

    There are several tools that allow you to see which keywords are working for your competition, but www.ispionage.com has an algorithm that calculates Keyword Effectiveness Index (KEI). Other than using your own keyword data and analytics, another...

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    He then listed a few tools for keyword research, including: A month later, Google moved to 100 percent secure search, building on a slow and steady loss of keyword data since 2011. Keyword-level data and performance are gone, so Global Strategies...

  6. Remarketing Across Ad Exchanges With DoubleClick Search

    Because you're remarketing based on users search query, down to the keyword-level in DS, you can leverage a number of signals. Ensure that you already have the right tools in place: The type of strategy you select will depend on how much data you...

  7. Forget Big Content – Small Content Is Critical to Search Success

    List these out and order them by relevance or even throw them into a keyword volume tool like Google's own Planner and create a priority list based on traffic opportunity. By typing in a number of key phrases into the tools, you can quickly extract...