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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Because you're remarketing based on users search query, down to the keyword-level in DS, you can leverage a number of signals. Ensure that you already have the right tools in place: The type of strategy you select will depend on how much data you...

  2. Forget Big Content – Small Content Is Critical to Search Success

    List these out and order them by relevance or even throw them into a keyword volume tool like Google's own Planner and create a priority list based on traffic opportunity. By typing in a number of key phrases into the tools, you can quickly extract...