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  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Integrate keyword research into content development, specifically presentation headlines and supporting descriptions. Integration of SEO best practices, including keyword research, SEO tagging, and cross-linking, within key online event marketing...

  2. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    You can still get keyword data in Google Webmaster Tools, by clicking on Search Traffic > Search Queries, and yes, it does include search data from encrypted searches. While not ideal, many websites still had a decent chunk of keyword data from...

  3. Creative Content Marketing: Winning Hearts, Minds & Wallets

    Your site: Source content from your site such as onsite search (logged queries in Google Analytics), form text area analysis, queries in analytics and data from Google Webmaster Tools. Visualize Trends: Export data on trends such as SEMrush, Google...

  4. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Customers use non-branded keyword searches to find information, answer a question, or find the solution to a problem. Targeted content, FAQs, tools, guides, studies, forums, etc.connect the dots between the customer’s problem and your solution.

  5. 6 Critical Action Items B2B SEOs Need to Consider With Converged Media

    Videos and webcasts optimization – SEO tactics included link acquisition, keyword research, development, and optimization. Microsite development – SEO tactics included keyword optimization, implementation of on-page/on-site SEO best practices, link...