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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Because you're remarketing based on users search query, down to the keyword-level in DS, you can leverage a number of signals. Ensure that you already have the right tools in place: It's a simple fact: people who've already clicked on your ads, but...

  2. Forget Big Content – Small Content Is Critical to Search Success

    List these out and order them by relevance or even throw them into a keyword volume tool like Google's own Planner and create a priority list based on traffic opportunity. By typing in a number of key phrases into the tools, you can quickly extract...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Action: If onsite usability and page speed don't seem to be the reason for bad user engagement, look at the keyword the customer searched to identify intent. Our process for assessing mobile engagement starts with having the ability to distinguish...