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  1. Search Engine Marketing Checklist for Hotel Marketers

    See the example below: You should also review the budget being spent on each type of keyword by reviewing the number of bookings and revenues generated from each type of keyword, and the performance of ads for each keyword.

  2. SEO Is No One-Trick Pony

    My favorite tool remains SEMRush.com for a quick analysis of the opportunity. And, in a perfect world, there is a PPC budget that can be established/maintained for keyword research purposes. You can also use any number of link research tools...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    For help with understanding mobile specific traffic and errors, be sure to verify your mobile subdomain or subfolder separately in Google Webmaster Tool accounts. Action: One way to garner specific insight in how to improve page speed is to take...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The same principles and strategies apply no matter which tool you're using, so go ahead and apply them with any keyword and competitive analysis tools. Most marketers have used a keyword spy tool before, usually entering in a keyword or domain to...