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  1. SEO Is No One-Trick Pony

    And, in a perfect world, there is a PPC budget that can be established/maintained for keyword research purposes. My favorite tool remains SEMRush.com for a quick analysis of the opportunity. You can also use any number of link research tools...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The same principles and strategies apply no matter which tool you're using, so go ahead and apply them with any keyword and competitive analysis tools. Most marketers have used a keyword spy tool before, usually entering in a keyword or domain to...

  3. 26 Free Must-Have Tools for PPC Success

    Use this easy-to-use tool to quickly create keyword sets in all match types. Build out your keyword list in minutes with this tool. Yet another keyword tool from Levy. Google Suggest is a fun and enlightening way to do keyword research.

  4. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    And as of June 2013, the tool is free of charge (Open Site requires a paid account with Moz). And most of us in the SEO industry are always finding a need for a new tool. Agarwal's altruism wasn't for naught; Barby wrote an article that sprinkled...

  5. 7 Content Marketing Tips to Recover From Google Penguin

    The SEO results that follow from this are mostly integrated into your referral traffic strategy, with the exception of a few technical things like keyword research. To connect with your core audience you need to understand their needs, give them a...

  6. How to Write Great Content: Because Awesome Content Won't Write Itself...

    Another tool I really like for content ideas is Google Keyword Planner. By entering [problem gambling] into our keyword tool, we're able to see lots of opportunities for content. While this tool is free to use, it does require having a Google...