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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Analyze keyword data using a reputable keyword research tool and see what keywords your (successful) competitors are using, to make sure you're optimizing for the right keywords. Ideally, you've hired an agency or professional to manage your...

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Google can now dynamically change the phone number based on the campaigns or keyword used. Call extensions help you optimize which ads generate calls but now you can see when a visitor clicks through to your website which keyword they used before...

  3. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Wasted ad spend through negative keyword management. Search marketing software and service company WordStream recently announced updates to its free PPC auditing tool, the AdWords Performance Grader, which rates the current state of your AdWords...

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Here's a Really Evil Example: http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/ … See the dofollow "site review tool" link. Of course, if you know the person writing the blog post well, or want to vouch for them...

  5. PPC Management Operations: The Ultimate Guide

    Negative Keyword Management You can sometimes find keyword trends when you're managing negative keywords. View this at the campaign level down to the ad group and keyword level. If the ROI and quality score for the keyword is healthy, you can often...

  6. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    With this tool, you can enter the type of vulnerability you're seeking, hit enter, return (in this case) 300,000 websites with that vulnerability in less than 10 seconds. However, you know it will be – and even if his tool goes away, there will be...