It is the right tool because it brings traffic quickly. PPC should be used for testing new keyword spaces, end-user reactions to copy, time-on-site and conversion behaviors. While it sounds like a negative term, it is not.
How to avoid keyword mistakes: Run your “off the cuff” keyword ideas through a keyword tool. Keyword Mistakes Put “+2013” as a keyword in campaign with a budget of $1,000/day when modified broad match first came out.
This keyword research tool shows data show from organic searches on Bing. A comprehensive description of this tool can be found in Bing Keyword Research Tool: Highlights Lists the top 50 search trends both hourly and daily on AOL.
Testing dynamic keyword insertion (DKI) to help improve CTRs. You can either use a quality score monitoring tool such as Tenscores, or for a more detailed report with a greater degree of accuracy, use Excel and pivot tables to gain an understanding...
If there is a problem such as a negative keyword blocking your ads or bidding too low for a keyword, this tool will help you find those issues to make those changes quickly. Description: While similar to the keyword creation tool, the Google...
For example, adding a negative keyword that will inadvertently block another keyword. This tool will provide you with proactive insights about actions that can be taken given the rules you provide. Keyword columns in search terms report: For a...
Use the Keyword Tool to find any obviously unwanted phrase match keywords. Implement Negative Keyword Lists Here are three quick ways to compile a negative keyword list: Your keyword’s past click-through rate (CTR)
Diagnose keywords is a great tool that quickly reports if ads are showing for each keyword and provides a status such as “ad showing now”, “paused”, or “low search volume”. Negative Keyword List Hover over the speech bubble next any keyword to get...
Many don’t realize that there are clear-cut and effortless ways to help decipher if adding a new product is going to be a positive business decision or a negative one, such as using a competitive analysis tool.
So you’re stuck with the Google keyword tool as your comprehensive and easily-accessible data source. The simple truth is: you shouldn’t rely on individual datapoints coming out of Google's keyword tool.
It looked fine, was informational, not keyword stuffed, and met Google’s Quality Guidelines. Using tools such as Webconfs Similar Copy tool and Copyscape we found several site pages with either a large percentage of cross domain scraped duplication...
Main Content: This could be in the form of a news article or a blog post, information about a product, a video, a tool, a search box, or a log-in. Using a keyword repeatedly. Also, these sites likely have an overwhelmingly negative reputation.
You can click down through the folders and get the data just for that section, which is a valuable tool for a site that segments content on a folder basis rather than a subdomain basis. Clicking on the View hyperlink shows all of the pages were...
Google Trends isn’t a keyword research tool per se. As an advertiser, this means you can take the search volume estimate from your keyword tool and quadruple it. If you’ve been around search for a while, you might remember the Google Wonder Wheel...
One unique feature of this offering is a keyword research tool that identifies the most common misspellings for popular keywords that lead to your site. Searches shown are more granular and longtail than those found through the Google keyword tool.
Ad Delivery Status – Now available in adCenter’s user interface, this tool allows advertisers to more quickly identify issues (like depleted budgets, editorial issues, etc) at the campaign, ad group and keyword levels.
Negative keyword implementation: When you launched a specific negative keyword it may have made sense at the time, but perhaps this has stopped mission-critical terms from appearing properly. Reveal search pattern behavior: You should use Google...
It can be thought of as being the "normal" for a niche of sites but may also refer to links for a certain market sector/keyword/locality/etc. It can be considered an alternative to Google's PageRank and is used in various link tool programs.
Sites that had money keyword anchor text less than 50 percent of the time were “all but guaranteed” not to be affected by Penguin. Money Keyword' Anchor Text Websites that saw their search rankings tumble had a money keyword for anchor text in 65...
A Swiss Army Knife of free keyword tools – one to clean up keyword lists copied off webpages or from other sources by removing numbers, punctuation and words you don't want (e.g.free"); another tool to generate all the variations of two lists of...
