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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The same principles and strategies apply no matter which tool you're using, so go ahead and apply them with any keyword and competitive analysis tools. Most marketers have used a keyword spy tool before, usually entering in a keyword or domain to...

  2. 7 Content Marketing Tips to Recover From Google Penguin

    The SEO results that follow from this are mostly integrated into your referral traffic strategy, with the exception of a few technical things like keyword research. To connect with your core audience you need to understand their needs, give them a...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Of course, if you know the person writing the blog post well, or want to vouch for them, or if the author is happy to nofollow their links, then that changes the calculation–it's much more likely that someone is looking for a new audience instead...

  4. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Klout is a free tool that will allow you to measure influence on Twitter, Facebook, Google+, and several other channels. She was adamant that social media done correctly will deliver results and recommended the following list of 11 free tools for...

  5. Google Webmaster Tools Search Query Data is Accurate (and Valuable)

    There is a widespread belief within the SEO industry that Google Webmaster Tools search query can be dismissed as worthless and inaccurate. This is wrong – an unfortunate example of how misinformation can steer people away from using a free...

  6. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    You can either create a custom report to isolate unique visits and goal completions by keyword. Step 4: Create Your Keyword Conversion Report Once you have keyword rankings, you can pop that info to your spreadsheet along with your list of keywords...