All of this is fantastic intelligence if you want to make an approach to them in the future. The tool will emerge from public beta testing in the next few weeks and promises to offer a powerful blogger outreach tool at a competitive price.
One of them was a revamp of Bing Ads Intelligence, their Excel keyword research plugin. Bing Ads Intelligence has many useful features, and the first one we’ll use for landing page assessment is the Keywords Categories tool:
Competitive intelligence. Having the insight and intelligence to adjust the goal if more or less progress is being made than anticipated can only be accomplished with daily insight into accurate SEO data and metrics.
At this point, you’re starting to gain the intelligence that you’ll need to take into your information architecture. Many tools (both free and paid) are available for keyword research, including Google's AdWords Tool.
Use this intelligence to rank for keywords your competitors have yet to discover. Performing keyword research in a silo, relying solely on Google’s keyword tool for direction, is a recipe for mediocrity.
The tool offers competitive intelligence on ads running on Facebook by domain, keyword, and also top ads on Facebook. This may yield some interesting data, but may also be a limitation of the tool to exact match on ads by keyword.
Once you have gained an understanding of your SEO share of voice, where your competitors rank for the keyword groups that matter, you are ready to take your competitive intelligence to the next level.
Experian Hitwise's Search Intelligence tool provides organic and paid search insights powered by consumer search behavior. One unique feature of this offering is a keyword research tool that identifies the most common misspellings for popular...
Using your own analytics data, PPC data, internal search data, competitive intelligence and tools like Google AdWords Keyword Tool and Wordtracker to define your keyword landscape is a good first step.
This is an extremely robust tool that goes way beyond organic search but has some great organic competitive intelligence. You can analyze large amounts of keyword-level rankings with SEMRush. If you’re optimizing a client’s site then you know the...
Competitive intelligence (using the high performing keywords of your competitors). Google Keyword Tool Keyword research is an integral part of developing a successful paid search marketing campaign. When it comes to keyword list expansion, some...
It needs to have competitive intelligence capabilities that would give my clients a competitive advantage. It needs to have robust keyword research capabilities built into the tool that would allow me to find keywords outside of using Google's...
SEO Book.com SEO Toolbar -- A comprehensive toolbar for Mozilla Firefox that includes a variety of link segmentation information, competitive intelligence metrics (Compete, Alexa, Quantcast, Google Trends for Websites), website comparison tools...
Search as a Business Intelligence Tool - ClickZ.asia Keyword Normalization in adCenter: What You Need to Know to Avoid Missing Out on Traffic - adCenter Blog The difference for some websites in ranking in the top three for a particular competitive...
One such tool that consistently blows my socks off is Google Webmaster Tools (GWT), which isn't really a competitive intelligence tool at all, but data available in reports from GWT can easily be paired with insights from Google Trends for...
This includes things like keyword research, display research, and competitive intelligence. You might find that you need specialized keyword and competitive intelligence tools and it would make sense to invest in some less expensive customer...
Use the Microsoft Advertising Intelligence and Bing Toolbox tool to dig deep into keyword specific metrics. You can use their transition tool, but all campaigns states will replicate, meaning active campaigns will start spending immediately.
The good news is that now Wordtracker goes beyond keyword identification to provide link building management services thanks to its new partnership with competitive link intelligence firm Majestic SEO.
Competitive intelligence is the key. The massive proliferation of competitive intelligence tools such as Hitwise, ComScore, Trellian, SEOmoz, SpyFu, Compete, SEMRush, KeyCompete, KeywordSpy and AdGooRoo can be highly useful to see what keywords are...
The need for measurable results and revenue-generating strategies has never been as great as it is now, and a tool like EKOS, combined with powerful Webtrends analytics, is uniquely positioned to deliver the customer and campaign intelligence...
