Co-founded by the noted SEO analyst Marcus Tober, SearchMetrics is a phenomenal SEO analytics tool that tracks a vast amount of actionable data and presents it in concise and easy-to-read formats. Often we share with clients large lists of keyword...
Social media monitoring tools often provide even better insights into popular topics and the keyword combinations in which they are addressed. Your industry probably has keyword trends that clearly show a life cycle (mainly product names).
While Google's Keyword Tool is a place to look for traffic estimates, keyword traffic reports based on conversion or other site performance metrics (like bounce rate, time on site, pages/visit, etc) are important for determining relevance to...
This report is an awesome tool for social media community managers because it could provide a roadmap for when engagement might yield fruit. Essentially, the end result is that you will have quick access to all your long-tail keyword vital stats.
Your user research will tell you a lot about how people actually search, but you do ultimately need to run what they gave you through Google's Keyword Tool to get an idea of traffic and Moz's Keyword Difficulty to get an idea of what it's going to...
With keyword search data, typically we're grabbing estimated monthly, exact match searches from the Google Keyword Tool. And partnering keyword ideas with potential asset types spawns a lot of ideas. The number of potential users that are actually...
Google AdWords Keyword Tool So the backbone of search engine marketing is obviously keyword development and it's an ongoing practice that you should be constantly working on. Beckman recommended adding to and building up your keyword list from an...
Impressions: If you've ever wondered how many people are seeing your website for a specific keyword search, this will tell you. This is one of the fastest ways to decode whether your efforts to get on the map for a specific keyword are working.
The market value for [vegan meals] in the US is $1.52, according to the AdWords Keyword Tool. If you can split test your way to doubling your click-through rate (CTR), all of a sudden that keyword could be worth almost twice as much as it was before.
Matt Cutts' 2012 slideshow at Pubcon presenting the tool was less than subtle. Manual penalty recovery and Penguin algorithmic recovery are both appropriate uses of the tool. Some are looking to toward the Disavow Links tool to bail them out.
Some tools may also mark links as possibly unnatural if they contain a keyword as anchor text. There can be false positives, where a tool marks links as potentially unnatural. Another reason for a site hosting a natural link to get a request for...
Optimize news with relative trending hashtags, keyword here is relative. Twitterfeed: Part of the bitly family, this free tool makes it a no brainer to tweet the last posts published in a blog via the RSS feed.
When it makes sense to use this bid algorithm: The blog post on Google calls out "when conversions are the main objective, but you also want control over keyword bids. While these options are a big improvement and may cause some agencies...
Your blog is a powerful tool. Penetrate more keyword verticals. Most bloggers understand this and often include keywords and keyword variations in their copy. And the more keyword variations in your content, the more opportunities your content has...
Keyword Distribution Graph isn't a "results over time" tool – it's a "where does everything fall in the hierarchy" tool, which sets it apart from Google AdWords. Late last month, Bing Ads released a preview of their new Keyword Distribution Graph.
The biggest news from AdWords for many webmasters is the introduction of a brand new keyword tool combined with a traffic estimator, called the Keyword Planner. The new tool allows you to find new keywords related to a keyword or keyword list, URL...
Simply take all the opportunity and threat keywords from above and estimate how difficult it will be to improve ranking for these keywords using a tool like SEOmoz's keyword difficulty estimator. It then classifies each keyword so that they can be...
For example, if your keyword was "audiophile headphones", you would also write down "DJ Gear", "portable music players" and "recording equipment. Write down your keyword on a whiteboard or a large piece of paper, and then write down every term you...
The keyword planner takes the old keyword tool we all know and love and bumps it up to the next level by combining the keyword tool and traffic estimator. In-line you can change the match type before adding to your plan, and the tool gives traffic...
I mean come on.do you really need a tool? Keyword strategy It's kinda stunning that people actually need guidance or a tool to do that. It's been a crazy couple of years for SEO. We've seen the rise of unnatural links manual penalties.
