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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    And, if knowing the true impact of content could be achieved, 52 percent of survey respondents said they would allocate between 10 to 25 percent more budget to content strategy. SEOs are also still focused on the business impact of the keyword (90...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    Then start by writing a descriptive title with a keyword or two within it. For example, T-Fal does a good job of describing their non-stick pan and its benefits, such as dishwasher safe, but they also put in keyword terms such as Fry Pan and Saute...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we change the keyword phrase slightly to "Search Marketing Consultant", there are still 5,400 searches per month (2,700 less) but a CPC of $13.99 (17 percent less). Keywords are the root of all search marketing efforts, so knowing this...

  4. 4 Critical Elements of a Successful Content Marketing Team

    Here's a closer look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful. Content strategy can be used to achieve a number of different...

  5. 7 Content Marketing Tips to Recover From Google Penguin

    The SEO results that follow from this are mostly integrated into your referral traffic strategy, with the exception of a few technical things like keyword research. You should be SEO conscious while you do this, but the whole point is to design an...

  6. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    It requires a content strategy to really work people toward your website. This is a great way to track a hashtag or keyword for a campaign or event. That said, there are highly successful direct response campaigns that run on Facebook and other...