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Keyword Strategy Search Placement Targeting

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  1. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    For example, review title tag structures; keyword placement in headlines, subheads, and body copy, image tagging and see if you can make improvements. A company that sells a cyber security solution published dozens of dedicated pages on the most...

  2. A Strategy Map for Google Display Network Success

    Placement Targeting If you plan to rely on the GDN for a significant portion of your SEM strategy, then diversify your targeting methods. GDN Strategy Diversification Keyword (Contextual) Targeting For example, don’t just run keyword (contextual...

  3. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    Fishkin foresees a mainstream backlash against Google’s increasingly aggressive ad placement on SERPs in his 8 Predictions for SEO in 2012 post (see #5). He believes SEOs might be discouraged from sharing experiences and data that help spur...

  4. How to Get Links from Journalists

    Don't waste time with any elaborate keyword, synonym or antonym research and placement within the release (it will be re-written). However, learning to work with your client's PR team and involving them in your link strategy is always a valuable...

  5. Link Building, Circa 2008

    Business directories might, but you'd most likely be paying for placement there. This is why there should be a link generation strategy instead of saying, "we need 1,000 more links. With all of these types of efforts, including the keyword targeted...