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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Search marketers are used to combing competitor activity and performing keyword research to ensure coverage on key topics and opportunities to expand or adjust strategies. Use this information to guide your strategy on message or audience development.

  2. Delving Into the Auction Insights Report

    This report is vital to an advertiser’s analysis, as the bidding strategy of others has a direct impact on results. Quite often we will see fluctuations in our cost-per-click (CPC) on specific keywords despite our strategy remaining constant.

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    They use different keyword phrases or search strings to link back to the same site. A diversified link-building strategy is the key But before you embark on your own link-building campaign, it is important to get your overall link-building strategy...

  4. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Also, keep in mind that a successful SEO strategy can be perceived as unsuccessful only because the goals are so completely unrealistic. With an incremental strategy, you can optimize for one product or service, and after you've achieved success...

  5. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    So is bidding on your brand always the best strategy? Below are five key things to think about when determining your strategy for bidding on your brand terms, and some insights on each: While it's important for everyone to share in the sandbox, it...