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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that secure relevant traffic and negative keyword...

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy. Understanding what the terms accurately mean goes a long way toward making sure you don't mistakenly apply a strategy...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    And, if knowing the true impact of content could be achieved, 52 percent of survey respondents said they would allocate between 10 to 25 percent more budget to content strategy. BrightEdge’s page-centric approach to tracking and reporting has...

  4. So... You Think SEO Has Changed?

    That might be new to a lot of people, but it has always been an effective strategy for increased engagement and better search rankings. Certainly the case can be made that recent changes with keyword "(not provided)" has impacted our ability to...

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    One strategy was based on content read by our audience (utilizing keyword and topic targeting via the GDN). Our second strategy was based on user demographics (utilizing age, gender, and cookie-based initiatives such as Similar Audiences).

  6. 5 Critical Factors for Optimized Mobile PPC Targeting

    Before you pay for one click via mobile PPC, you need to have a specific, detailed strategy in place. It's OK to run some initial tests via mobile to get your feet wet; but mature campaigns need a thoughtful, purposeful mobile strategy in order to...

  7. Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

    Paid search leader BudLight.com’s keyword strategy can be summed up in one word: football. So what exactly was their strategy? AdGooroo said they took a “brand laddering” keyword approach where: Some of the top manufacturers of consumer packaged...

  8. 7 Reasons Your Blog Sucks & How to Fix It

    There’s nothing wrong with letting keyword research drive some of your content strategy. However, when every post is a play for search traffic and an exercise in checking off keyword-driven topics on a list, it’s obvious and it gets tedious.