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  1. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    And if your organic results improve over time, you can revisit your strategy to determine if bidding on your brand is profitable for you. Showing up in the paid and organic search results communicates to the potential customer that you are relevant.

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Keyword-level data and performance are gone, so Global Strategies has been using Google AdWords' paid and organic reports as well to get more insight. When performing keyword research today, his firm also buckets the keywords and then maps the...

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    Getting the on-page creative elements right on your page can help with your conversion rates and also help you rank higher in organic results on Amazon. The additional sales generated from this improve the page’s sales rank, which in turn improves...

  4. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    The move to secure search by Google has taken key organic keyword data away. However, solving problems for free shouldn't be your only link building (or marketing) strategy, as it's unpredictable. Creating a list of persona pain points is a common...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Here's a Really Evil Example: http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/ … See the dofollow "site review tool" link. Likewise, I wouldn't recommend relying on guest posting, guest blogging sites, or guest...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    It’s likely that organic posts with high engagement will produce similar results when amplified to the right audience. Cultivating a sophisticated cross-channel strategy requires the same type of TLC gardeners use to tend their budding blossoms.

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Determine if the Hummingbird update (rolled out over a month ago) has affected your organic rankings or traffic. People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google...