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Keyword Strategy Discovery

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  1. Your SEO Competition Isn't Who You Think It Is

    Here's the problem with not knowing who your online competition really is: Any subsequent competitive analysis – competitive backlink opportunities, keyword discovery, and even content strategy – will be misguided because you will be looking at...

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Doing keyword discovery gets my creative juices flowing. For me, keyword discovery work best as a starting point, since it fuels the brainstorming process. In fact, it's encouraged so you can get maximum value out of your keyword analysis and topic...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Now playing: Twitter #music – Twitter BlogTwitter teams up with iTunes, Spotify, and Rdio for launch of new music discovery app. Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google...

  4. SEO & Keywords: Think Conversions, Not Rankings

    An alternative answer is: more keyword discovery is required to understand if there are opportunities to optimize the web page that Keyword 2 is positioned for. You can do some initial keyword discovery in the sales process to demonstrate the...

  5. Win Earned, Owned and Even ‘Paid’ Links With Content

    StumbleUpon, Reddit, Digg and other aggregators also have paid discovery options and are worth considering for larger campaigns. Combing that data with analytics reports like those shared in my post on measuring content ROI should give you a clear...