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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Also, keep in mind that a successful SEO strategy can be perceived as unsuccessful only because the goals are so completely unrealistic. With an incremental strategy, you can optimize for one product or service, and after you've achieved success...

  2. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    So is bidding on your brand always the best strategy? Below are five key things to think about when determining your strategy for bidding on your brand terms, and some insights on each: While it's important for everyone to share in the sandbox, it...

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Other than using your own keyword data and analytics, another strategy to find profitable keywords is to spy on your competition. Use this strategy to uncover profitable keywords if you are a new advertiser or if you haven’t collected enough Web or...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Create a bidding strategy specific to mobile that makes sense for your business model Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find...

  5. Remarketing Across Ad Exchanges With DoubleClick Search

    The type of strategy you select will depend on how much data you are currently getting from your Floodlights, but here are some that are worth considering: Because you're remarketing based on users search query, down to the keyword-level in DS, you...