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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    On average, 62 percent of organic searches now show different results depending on whether the search was performed on a desktop or smartphone, according to BrightEdge data. Data from BrightEdge's Data Cube shows that for a given keyword, on...

  2. Forget Big Content – Small Content Is Critical to Search Success

    The search giant's replacement of its "engine," which we have all come to know as Hummingbird, is beginning to change the way it surfaces content, specifically for more detailed searches. List these out and order them by relevance or even throw...

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    When users visit a search engine, they conduct multiple searches nearly 65 percent of the time, according to a study by Compete. Search marketers should consider not only the keywords they target, but also the sequence in which those keywords may...

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Use the Top Pages report in Google Webmaster Tools' Search Queries section to find the page with poor user engagement and click the drop-down to reveal top searches. Action: If onsite usability and page speed don't seem to be the reason for bad...

  5. 4 Keyword Research Techniques in an Age of Vanishing Keyword Data

    In it's simplest form, it's a great way to see trends in what Google is recommending people search for based on your keyword root. The other week, we went a little crazy – it's cool, we came back – over a rumor that Google would start blocking paid...

  6. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    Managing search performance for your website is increasingly about delivering valuable content to searchers on specific pages rather than focusing at a domain or keyword level or trying to manipulate search engine algorithms using SEO tricks...