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Keyword Search Programs

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  1. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Now you can build truly customer-centric programs across all digital marketing channels. Once imported, advertisers can sort the retargeting lists into groups to optimize bidding and customize the creative at the keyword level, Marin says in its...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Branded keyword data helps validate the performance of event marketing in association with brand development and webmaster tool programs provide a simple way to better support this initiative. How is your B2B organization tying SEO tactics to event...

  3. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    Also, just in case your $200K+ analytic system fails, Google Analytics provides a level of data redundancy so you won't be completely left in the dark about your programs. You can use this data to reallocate funding to other higher funnel programs...