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  1. So... You Think SEO Has Changed?

    Identify initiatives that worked and expand those programs (for example, link building based on content marketing). Understanding which keywords are targeted, which keywords drive conversions, and which language improves conversion for both...

  2. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    The ability to grab e-mail addresses and sign up users for loyalty programs enabled Twitter to have a stronger tie to business metrics beyond their typical ad formats engagement rates. The key is to understand and consider that even if a user is...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Branded keyword data helps validate the performance of event marketing in association with brand development and webmaster tool programs provide a simple way to better support this initiative. How is your B2B organization tying SEO tactics to event...

  4. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    Also, just in case your $200K+ analytic system fails, Google Analytics provides a level of data redundancy so you won't be completely left in the dark about your programs. You can use this data to reallocate funding to other higher funnel programs...

  5. Google Webmaster Tools Search Query Data is Accurate (and Valuable)

    Google Webmaster Tools pioneer Vanessa Fox summed it up well when she stated, “.we're looking at historical trends for traffic, not replacing web analytics programs. A big deal when considering that many sites see "(not provided)" as their highest...