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  1. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    The CMO Survey, as reported by Forbes, lists the most common metrics used to measure social media investment. Pam Dyer lists 10 here. That said, there are highly successful direct response campaigns that run on Facebook and other social networks...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Keyword lists, geo-location targeting, time of day, etc. Generic Paid Search: The paid keywords, matched search queries, and campaigns from which traffic originated Display: The display-ad content and campaigns from which traffic originated

  3. How to Build Your First Content Marketing Strategy

    For example, readers love top 5 or top 10 lists. But chances are those lists already exist in your industry. Reviewing previous campaigns and assessing your site can help you understand what types of content are getting the most interest from your...

  4. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Ego bait pieces (group interviews, "best of" lists, etc) Then maybe you want to develop a broader topic that will be relevant and appeal to a wider swath of bloggers and resource lists. Also, if you have any proprietary data from any paid search...

  5. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Implement Negative Keyword Lists They can provide unbelievable keyword opportunities that can inspire totally new keywords, ad groups, and even campaigns. I recommend bundling these keywords into entirely separate campaigns to control budget flow...

  6. Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi

    If you not yet familiar with the Bing Ads Intelligence tool, it uses Yahoo Bing Network data to help marketers build out lists of suggested keywords and form keyword strategy. AdChemy’s Thi Thumasathit, also a Search Engine Watch author, shares SEM...

  7. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    With changes over time, across multiple ad groups, campaigns, and lists, this can get complicated and possibly even negatively impact performance. Recently Google rolled out the ability to use lists of negative keywords that can be shared across...

  8. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    Behavioral exclusions such as placements and remarketing lists are much more effective than demographic exclusions. Many people utilize their Remarketing lists for targeting the GDN. However, you can also exclude Remarketing lists from your...