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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Group similar users together into multiple remarketing lists derived from a basic structure (e.g.category, brand, product). If you're new to remarketing, I suggest you focus on the highest-impact strategies first, and ensure you have large enough...

  2. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Once imported, advertisers can sort the retargeting lists into groups to optimize bidding and customize the creative at the keyword level, Marin says in its announcement. Marin Software is staking its claim as the first Google API partner to...

  3. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    The act of generating fingerprints for each document may be effected by (i) extracting parts (e.g.words) from the documents, (ii) hashing each of the extracted parts to determine which of a predetermined number of lists is to be populated with a...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is a good post that lists and reviews competitive analysis and keyword research tools. If we change the keyword phrase slightly to "Search Marketing Consultant", there are still 5,400 searches per month (2,700 less) but a CPC of $13.99 (17...

  5. Future of Paid Search: Think Target Audiences, Not Just Keywords

    Once you start adding in all your varied remarketing lists things get really interesting. For the next year the best paid search managers will be the people who can understand (and explain to others) the core concepts of how to target these people...