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  1. SEO Is No One-Trick Pony

    My favorite tool remains SEMRush.com for a quick analysis of the opportunity. And, in a perfect world, there is a PPC budget that can be established/maintained for keyword research purposes. Enter in some competitor domains and see how much...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    For example, by entering the keyword search "Christmas gift" into the intelligence tool, data showing the busiest time for Christmas gifts searches is surprisingly between June and July, with the rise beginning as early as April in some cases.

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Google can now dynamically change the phone number based on the campaigns or keyword used. Call extensions help you optimize which ads generate calls but now you can see when a visitor clicks through to your website which keyword they used before...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The same principles and strategies apply no matter which tool you're using, so go ahead and apply them with any keyword and competitive analysis tools. Most marketers have used a keyword spy tool before, usually entering in a keyword or domain to...

  5. 26 Free Must-Have Tools for PPC Success

    Use this easy-to-use tool to quickly create keyword sets in all match types. Build out your keyword list in minutes with this tool. Yet another keyword tool from Levy. While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have...

  6. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    The move to secure search by Google has taken key organic keyword data away. And as of June 2013, the tool is free of charge (Open Site requires a paid account with Moz). And most of us in the SEO industry are always finding a need for a new tool.

  7. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Here's a Really Evil Example: http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/ … See the dofollow "site review tool" link. Of course, if you know the person writing the blog post well, or want to vouch for them...