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Keyword Search Engine Optimization

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  1. Search Engine Marketing Checklist for Hotel Marketers

    A hotel booking engine website should always have three major page types and they normally serve well as landing pages for both paid search campaigns and search engine optimization campaigns: Search Engine Optimization

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    While many advertisers focus heavily on initial keyword expansion and ad copy optimization, relatively few think about the impact their ads might have when seen in rapid succession. Ask many search marketers what their number one goal is and they...

  3. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy. Note the word "keyword shingles" comes from the Rabin fingerprinting scheme "Rabin fingerprints, which results in a...

  4. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    The DNS dashboard and reporting promises to give insight into the adjustments that can be made to improve Quality Score, for example, better copy or more tightly themed ad groups, by using an algorithm that calculates a "health score" based on...

  5. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    Managing search performance for your website is increasingly about delivering valuable content to searchers on specific pages rather than focusing at a domain or keyword level or trying to manipulate search engine algorithms using SEO tricks...

  6. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    Apparently, in order to rank for [search engine optimization companies], I should: On occasion, I'll search [search engine optimization companies] on Google to see just who is showing up. We (the "good guy" SEO companies) keep saying that you "can...

  7. SEO for Startups & New Businesses: An 11 Step Plan

    This is too much ground to cover in detail in this one guide, but here are a few helpful optimization resources: Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews...

  8. So... You Think SEO Has Changed?

    Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been. Keyword research is still the same exercise in human behavior modeling and...

  9. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When the actual content is created there will need to be an element of technical optimization by way of keyword placement, engaging copy and effective calls to action, but these activities are secondary to releasing quality content that both users...