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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Because you're remarketing based on users search query, down to the keyword-level in DS, you can leverage a number of signals. The type of strategy you select will depend on how much data you are currently getting from your Floodlights, but here...

  2. Forget Big Content – Small Content Is Critical to Search Success

    List these out and order them by relevance or even throw them into a keyword volume tool like Google's own Planner and create a priority list based on traffic opportunity. And when looking specifically at how to ensure those ideas match the...

  3. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Keyword Hoarding – Should Your Website Be Ranking For That Many Keywords? Review the keywords and keyword categories driving traffic to pages now that Panda 4.0 has rolled out. It’s hard to say, but the data reveals that something was going on.