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Keyword Search Campaign

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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Ideally, you've hired an agency or professional to manage your campaign and they've chosen the right keywords after performing extensive keyword research. For example, if rankings and traffic are good, but conversions are lacking, this could be due...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    How Long Should a Christmas PPC Campaign Last? For example, by entering the keyword search "Christmas gift" into the intelligence tool, data showing the busiest time for Christmas gifts searches is surprisingly between June and July, with the rise...

  3. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If your search queries are very brand-heavy, there is also now the potential to create a brand term campaign as well as a generic term campaign so you can optimize on these searches separately. On top of regular search, we have the use of two...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that secure relevant traffic and negative keyword...

  5. Remarketing Across Ad Exchanges With DoubleClick Search

    In fact, in most accounts, your remarketing campaign should be one of your best-performing campaigns in terms of conversion rate and return on investment. Regardless, as an advertiser, you should waste no time in getting at least a basic...