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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is a good post that lists and reviews competitive analysis and keyword research tools. The same principles and strategies apply no matter which tool you're using, so go ahead and apply them with any keyword and competitive analysis tools.

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Keyword lists, geo-location targeting, time of day, etc. AdWords is connecting the dots to capture "leaked" conversions (cross-device) with estimates. No action is required on behalf of Google AdWords Users currently using conversion tags to take...

  3. 21 Ways to Scale Content Promotion for Maximum Exposure

    Group interviews, "best of" blogs, huge tool lists are all great examples of content types you can leverage to scale your efforts. Buy some traffic for your assets on AdWords or use remarketing to re-engage with anyone who’s already visited your site.

  4. Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects

    A more efficient way to add negatives across your account is keyword lists, which are a relatively new feature of AdWords: Several blogs and tools provide readymade keyword lists that you can copy or buy, making it easier to apply quickly.