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  1. PPC Management Operations: The Ultimate Guide

    When you're advertising on the Google search network, it includes other search partners like Amazon and even Yahoo and Bing. Try reviewing the latest updates in AdWords here and here, and in Bing once a month when you're performing some of your...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google Webmaster Tools, and Bing/Yahoo keyword data; putting additional emphasis on keyword research (using internal search...

  3. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    This year I’ll be writing about not just Bing Ads, but search and PPC as a whole. From my corner of the search marketing industry, there’s been the important news that both Bing and Yahoo continued to gain U.S.market share in December, and I can...

  4. Setting up PPC Campaigns

    Most advertisers will focus their efforts on AdWords (Google) and adCenter (Yahoo/Bing). While we won’t dig into specific PPC channels right now, these general best practices will apply to most search-based PPC advertising.

  5. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    Apply Negatives for Brand Terms on Bing/Yahoo as These CPCs are Rising The CPCs of our clients' brand terms on Bing have risen far faster than CPCs on non-branded terms as the adCenter team has made moves to broaden the competition in this space...