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  1. PPC Management Operations: The Ultimate Guide

    Here's to a more profitable year through streamlined PPC advertising! When your PPC operations are set up well, account management should run like a finely tuned machine. Just like a car's engine, PPC management needs regular tune-ups and...

  2. 5 Overlooked Actionable Benefits of Attribution

    The most profitable PPC ads don't always have the highest quality score. Make sure that PPC ad text you're running is the ad that does the most for your bottom line, not the search engines. In the example above, the affiliate PPC ad was triggered...