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  1. Reading the Tea Leaves: Interpreting Keyword Reports

    For an advertising campaign with a motive of profitable sales, conversion data is key to judging whether the campaign is reaching profitability targets. But what do all those numbers mean, and how should we make adjustments to improve PPC campaign...

  2. SearchDay | What You Need to Know Before Committing to SEO

    Judging PPC Performance: Focus on Conversions, Part 2 PROFITABLE PPC Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword...

  3. SearchDay | Focus on Conversions

    Judging PPC Performance: Focus on Conversions, Part 2 PROFITABLE PPC Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword...

  4. SearchDay | The Geometry of SEM -- What's your Angle?

    Judging PPC Performance: Focus on Conversions PROFITABLE PPC Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve...

  5. SearchDay | Judging PPC Performance

    Judging PPC Performance: Focus on Conversions PROFITABLE PPC Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve...

  6. Judging PPC Performance: Focus on Conversions

    Last week, when I discussed PPC bidding strategies, I promised to start a discussion about how and when to make decisions about your PPC campaign's keyword and ad performance. Tracking and reporting on conversion data, and fine-tuning a PPC...