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  1. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    Neiman Marcus received 7.10 percent of traffic through the jewelry designer "david yurman", and Gilt received 5.11 percent of their traffic last month via the keyword "free people", while a clothing brand, also has a massive search result of over...

  2. PPC Bid Management 101

    Other General PPC Bidding Strategies In addition to its bid management tools, KeywordMax also offer a host of other PPC tools like keyword generation tools. A bid management tool allows you to manage PPC campaigns across multiple search engines and...

  3. Judging PPC Performance: Focus on Conversions

    Last week, when I discussed PPC bidding strategies, I promised to start a discussion about how and when to make decisions about your PPC campaign's keyword and ad performance. Listen to David sharing his PPC tips in a live Search Engine Watch...

  4. SearchDay | Who Audits the Auditor?

    PPC Bidding Strategies: Prudence vs. Aggressiveness PROFITABLE PPC When it comes to PPC bids, should you start low and build up? Obviously I won't say who the competitors is, so the following is a totally random example I've made up, but...

  5. Show Me the Money: Bidding for Profitability

    Next Monday I'll describe various bidding strategies to help you decide how to set campaign budgets. There aren't easy answers for questions like these because, as in all marketing efforts, there are different valid strategies.