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  1. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    With the holiday season officially in full-swing, there’s no telling what strategies retailers will use to make the most out of the few weeks that are left – and we have to consider the after-holiday sales and merchandise returns.

  2. Judging PPC Performance: Focus on Conversions

    Last week, when I discussed PPC bidding strategies, I promised to start a discussion about how and when to make decisions about your PPC campaign's keyword and ad performance. Tracking and reporting on conversion data, and fine-tuning a PPC...

  3. SearchDay | Who Audits the Auditor?

    PPC Bidding Strategies: Prudence vs. Aggressiveness PROFITABLE PPC When it comes to PPC bids, should you start low and build up? Obviously I won't say who the competitors is, so the following is a totally random example I've made up, but...

  4. Show Me the Money: Bidding for Profitability

    Next Monday I'll describe various bidding strategies to help you decide how to set campaign budgets. There aren't easy answers for questions like these because, as in all marketing efforts, there are different valid strategies.