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  1. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    As you'll notice, the most clicked keyword list is largely dominated by travel sites and airlines, not destinations. Search marketing intelligence company AdGooroo has released its annual report providing insight into U.S.travel advertising, which...

  2. PPC Management Operations: The Ultimate Guide

    Here's to a more profitable year through streamlined PPC advertising! When your PPC operations are set up well, account management should run like a finely tuned machine. Just like a car's engine, PPC management needs regular tune-ups and...

  3. Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

    Paid search leader BudLight.com’s keyword strategy can be summed up in one word: football. This, according to a recent study by AdGooroo, which looked at the PPC strategies of some of the biggest consumer brands in the world like Coca-Cola, Kraft...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Keyword data is still available for advertisers using PPC on Google's platform. Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from providing keyword data thanks to encrypted search.

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...