PPC for B2B on LinkedIn, Twitter, and Facebook – ClickZAs we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone can't deliver.
The keyword "louisville cardinals" (which essentially could refer to any of the athletic teams representing the University) had only 6 million results in February, but increased to 24.7 million in March in response to their impressive progression...
Other, Keyword Status, and International Time Zone Support – Bing Ads BlogKeyword Performance Report gets new “Top vs. PPC Other” column, four new status columns (Keyword, Account, Campaign, Ad Group), and time zone support for international users.
PPC Insights on how a B2B MNC deploys multi-geographical and multi-language PPC in Asia Pacific. Large-scale keyword changes made easy with keyword bulk uploads – Inside AdWords Enterprise PPC in Asia Pacific – a Client-Side Perspective - ClickZ.asia
What I like most about digital marketing, and PPC specifically, is the constant evolution of the product and the amount of studies that are completed on the topic. This week the office was buzzing about eBay’s study on the effectiveness of PPC for...
An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short-term benefits and negative return on investment (on average). Turn off branded PPC for a few days and see how much lift you get from...
In relation to the "flu symptoms" keyword, have you ever tried typing your symptoms into a search bar? As spring gets underway, it will be interesting to see just how pharmacies alter their PPC and advertising habits; will they create more focus on...
The table below summarizes the performance of six keyword sets that triggered first SERP ads for Pottery Barn and Bed Bath overlap keywords”). Bed, Bath s first SERP placement on 35,711 keyword terms, suggesting that Pottery Barn’s SEM team is...
The more times the keyword appeared on the page, the more relevant the search engine assumed that word was for the searcher. As you can imagine (or perhaps remember), search engines rewarding “keyword stuffing” meant that searchers were landing on...
Of all of these, gifts.com is a seemingly popular retailer who is taking a different approach and utilizing both Google and Bing for their Valentine’s Day advertising with the keyword “valentines day”:
This year I’ll be writing about not just Bing Ads, but search and PPC as a whole. You can get keyword level insights on how many times your ad didn’t show because your bid was below the minimum (lost to bid) or where your need to focus on negative...
Meetthenra.org and nra.org have both made some significant changes in their PPC habits in the last month, and their search engine traffic has also changed: As Facebook is becoming a prime outlet for advertising, it is interesting to view the ads...
And just as with a PPC campaign, search retargeting is optimized at the level of the individual keyword. Most search retargeting campaigns begin with keywords already being used in a PPC campaign. Search retargeting became available to marketers...
Trends: Tie in the topics with keyword research and boost the SEO strategy. Today’s editorial calendar takes into account web content, company press releases, blogs, social media news network postings in the likes of Facebook, Twitter, LinkedIn...
However, keyword purchases by these advertisers did change. Barack Obama’s website was doing quite a bit of work with their PPC to keep up with the Romney campaign, and the historical data for the website confirms just that:
Keyword Analysis Report The third and final tab, Revenue, will tell you how much money a keyword is bringing you based on 3 metrics: Is the right keyword pointing to the right page? This first tab of this report, Targeting, will break things down...
They have been running the PPC game since ‘98. Optimizer’s ad groups contain one keyword and two versions of ad text and nothing else. Their PPC campaign generates just as much revenue as all other marketing channels combined, and they have only...
Many things change prior to Black Friday and Cyber Monday including search engine traffic and the amount of money that retailers decide to spend on their PPC in preparation for the influx of shoppers, orders, and purchases that are expected.
Yandex's advantage in Russian seems to be based on an algorithm that performs much better in understanding the unique syntax used and integrating that into the consideration of what type of results the user is likely looking for (for example – is...
When was the last time you separated the wheat from the chaff from your PPC account? Many PPC accounts that have been running for months or years have zero negative keywords. It means that your ads on the display (content) network are delivered by...
