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  1. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Leveraging audience data to optimize creative and bidding strategies is the future of digital advertising. Now you can build truly customer-centric programs across all digital marketing channels. Once imported, advertisers can sort the retargeting...

  2. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  3. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    So optimize all your digital assets with this in mind. For example, "Full House commercial" might be a keyword search for the Okinos Yogurt ad, but doesn't mention the name directly. These ads are a great example of understanding user behavior in...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Like flowers, digital channels can thrive with a bit of attention, pruning and cross-pollination. Keyword Expansion. As marketers, our goal is to make an impact at each touchpoint in that process, so it’s crucial to understand location and role of...

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    In a sense, the infinite digital game of chess that is SEO will continue, but the rules of the game have become more complex. Through a mix of what I'm observing and reading and what I'm seeing working out in the field today for my clients, here...

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  7. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    As digital advertising continues to evolve, campaign managers should take advantage of an evolving set of data. If you answer "very often", you're a digital marketer's dream. Just as no consumer makes a purchase decision in a vacuum, no digital...