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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Search marketers are used to combing competitor activity and performing keyword research to ensure coverage on key topics and opportunities to expand or adjust strategies. Many search marketers have learned the value of reporting on KPIs such as...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    For example, by entering the keyword search "Christmas gift" into the intelligence tool, data showing the busiest time for Christmas gifts searches is surprisingly between June and July, with the rise beginning as early as April in some cases.

  3. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Bidding by keyword in standard search campaigns will always give us the most control. On top of regular search, we have the use of two campaign types based on website and feed content that function in a very dynamic way: shopping and dynamic search...

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    A month later, Google moved to 100 percent secure search, building on a slow and steady loss of keyword data since 2011. Commercial investigation" makes up about 10 percent of keyword search volume – these are close to the purchase stage.

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top competitors, how many keywords they are using and the Keyword Effectiveness Index (KEI) to determine which keywords are working for them.

  6. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Adding a secondary dimension takes the keyword query report to the next level. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc.found in AdWords to see more deeply how...